You have picked a website builder and you want to build a web page for the first time? This tutorial tries to help you start building your first website’s page. It will cover things to do before you make a web page, keyword research, content creation and web page optimization.
What do you know about webpage building? Building a web page is more than just putting content to the webpage. It puts together information such as website goals, ideal customer profile, website design and content into the page creation process. But you don’t have to worry too much with the integration issue. Although the overall processes look like very complicated the actual steps are easy to follow. Let’s have a look about what you can do step-by-step.
Things to Do Before You Build a Web Page
The first thing to do is start designing your website. Don’t have a design background? No problem. Just start with a premium template. Depending on the type of your website builder try to find a site template that best fits your industry and your website goals.
If you work with an online website builder get a template offered by the service provider or you can buy it from a third-party source. You can also apply the same approach if you build your website with a content management system like WordPress.
Once you install the template, make a simple plan on how your site will work. Have a look at your website goals first. If you want to use your website for attracting new prospects find out strong reasons they want to connect with you. Make sure you design a navigational system that can lead visitors to your main offerings. This means every page on your website will direct them to the most important landing page.
Keyword Research for Content Creation
As you may already know people search information on search engines using keywords. For that reason, before you build a web page make sure you research keywords that can help refine your knowledge about potential customers’ intent with that keywords. With a proper keyword research you can test and adjust your value proposition to improve your chance in winning your customers’ business.
Keyword research can also help you find key questions about your business and answer them on your articles. You will want to find out the keywords that your potential customers use and carefully select keywords that are proper for your website. This way allows your visitors to qualify whether your offerings are right for them.
Build a Web Page with Your Content
Your content is the most important reason your target want to visit your website. For new visitors, they get their first impression about your business from your website look and the first content found on your website. For that reason, you want to make sure your design and content touches their concerns and gives partial solutions to their problems.
There are many forms and types of website content. As a start you will want to create textual content with relevant graphics to make it more informative and entertaining. You may want to write several informational and how-to articles that answer key questions about your topic.
Always remember to include your keywords in relevant web pages. But make sure you only use keywords that help you meet your specific webpage goal. For example, write how to information or review products if they are right for your target audience. Or choose other right types of website content that suits their needs.
Optimize Your Web Page
Once your content is ready it’s time to optimize your webpage for readers and search engines. Here are some ideas that will help your on-page optimization when you build a web page.
1. Keywords – The phrases that you use in a web page consist of keyword combinations. When you build a web page get a primary keyword and add other relevant keywords. You can edit the content using a set of keywords that help build a coherence presentation. If your headline promises something make sure you fulfill them within your content.
2. Meta Tags – Now, look at your Meta tags. Add your primary keyword and, where the space allows, its variation on the Meta tags. Include your primary keyword in the title of the page and add another one or two, if possible. Also, use the same set of keywords you use in the title for writing the description tag. You can get more comprehensive tips for writing and optimizing Meta Tags here.
3. Headline Tags – Another idea is to use keywords in H1, H2 and other headline tags. This will not only make the content easier to read but also help you to optimize the page for search engines. You could also add your keywords to describe images available on the page.
So, when you build a web page consider optimizing it for your visitors first but you also want to help search engines to understand what you’re talking about with relevant keywords and tags.
Ready to Publish Your Web Page?
Once you’re satisfied with your content you can publish the web page you’re building. If you aren’t confident enough with what you see just save the webpage as a draft and learn how to create content first.
Or you may want to learn how to choose a business website builder if you haven’t done so.