A great small business website design helps present your company as a professional, competent business. The web design is also search engine optimized so your web pages will rank high on the search engine result pages and attract the right target audience.
A good first impression is critical. Your visitors want to know who you are and what you can do for them. Your design should give them what they want without having to search for it. You want every visitor have a pleasant experience the instant he or she arrives on your web site. What about your own website? Here are some tips to help you design one.
Designing a Professional Looking Business Website
Your target audience should be the focus of your website design. When determining the look and the function of your site, understand their ultimate goal. Create a product review site for people researching a specific product. Or, build a simple ecommerce site for people shopping for a product or a service.
Your web pages should be easy to view and load very quickly. If it takes the pages more than ten seconds to load, your visitor will find the information elsewhere. To do this, make it simple and avoid large, excessive graphics as well as special effects. Visible links are also essential to help visitors navigate them to where they want to be.
If your site is a content site sticks to black text on a white background. Add mild colors to make your web pages look more appealing. Since screen resolutions vary among monitors, set the pixels to a standard 800×600 and set the tables in your web page to span a percentage of the page. Also, make sure that your site looks good on many browsers.
Design a Website from Scratch or Use a Web template?
If you’re building your first site and you have limited coding skills use a pre-designed HTML web template. Get the template from free template providers or purchase a professional template. You can use website templates as-is, or customize them to fit your needs. Just make sure you choose a template that suits your website theme.
Want to do a business website design yourself? As long as you want to learn web design and the required coding skills such as HMTL and CSS you can do that. But I only recommend this option if you are very quick in learning all the technical stuff. If not, consider using your time on building your internet business rather than learning the details of web design.
No matter how you design your website, make sure that the business website design serves the needs of your target visitors. And once you do that make sure to build relationships with your visitors and persuade them to do whatever you want them to do.