Want to own a website that works for your business? Build one with a customer centric business website design and content.
Both design and content must work together in creating an atmosphere where potential customers feel comfortable doing business with you. If content helps your website get found by visitors, design makes them want to stay there.
For that purpose, make sure you understand your target market and many design aspects to meet their needs. Remember also to take into account how search engines treat your web pages.
If you’re just starting out, you can learn all of them and apply it for your own website. Alternatively, just conduct a simple research about your audience then hire a pro designer to translate your findings into a great website design.
No matter which route you go, always find ways to make a great design that will help you reach your website goals.
Reasons to Make a Great Business Website Design
A great small business website design helps present your company as a professional, competent business. This will translate into design elements that attract the right target audience.
It’ll start from general requirements such as clean look, fast loading, and easy navigation. But it’ll also accommodate specific issues like color choices and the expected experience of your visitors.
A good first impression is critical. Your visitors want to know who you are and what you can do for them.
A great website design should give them what they want without having to search for it. It means they should be able to find what they are looking for by the time they arrive on particular web pages.
Here are some tips to help you design an effective business website, or improve your existing site, if you already own one.
Customer Centric Business Website Design Tips
In a customer centric design your target audience is the focus of your design. So when determining your website look and functionality, try to understand their goal.
For example, you’ll want to create a product review and comparison site for people researching a specific product. But you’ll want to build an e-commerce site for people shopping for a product or a service.
Make sure your web pages load very quickly. If it takes the pages more than 4 seconds to load, your visitor will push the back button and search the information elsewhere. To do this, make simple web pages and avoid large, excessive graphics as well as special effects.
Visible links are also essential to help visitors navigate them to where they want go.
Make sure also your web pages are easy to view. If your site is a content site stick to black text on a white background. Add mild colors to make your web pages look more appealing.
Since screen resolutions vary among monitors set the tables in your web page to span a percentage of the page. Make sure your site looks good on many browsers.
Choose Your Business Website Design Platform
Before you start designing your website, decide on the platform for building it first.
There are 3 general website builder software: online website builders, offline software, and content management system (CMS). Based on how easy they are to use, online website creators are the easiest one, CMs comes second, and offline programs are the last.
If you don’t have time or want a quick solution then a good online website maker is the way to go. With a website building software like Onepager you can get your site up in hours and own a gorgeous, fully functional site in days.
The second option is to go with a CMS like self-hosted WordPress. WordPress is an amazing open-source site building software that you can install on your web host in minutes.
You’ll need some time to familiarize yourself with the platform. But once you get the hang of it, it can offer the flexibility you cannot get from an online website builder.
The tutorial on how to build a WordPress website will show you how you can install your site quickly.
Business Website Design Using a Professional Template
You can customize your template on your own and make it unique for your website. But you can also get it customized for you.
If you’re building your first site and you have limited coding skills just use a premium template. Get a professional template that suits your business and then customize it, or have it customized, to fit your needs.
If you do a business website design on your own you will need to learn basic coding skills such as HMTL and CSS. But I only recommend this option if you are very quick in learning all the technical stuff. Otherwise, use your time for building your business, and not learning web design details.
No matter how you design your website, make sure the business website design is customer centric. With a customer centric design you’ll be able to build long-term relationships with your visitors.