Finding and choosing keywords are one of the keys to obtain high ranking on search engine results pages (SERPs). By researching targeted keyword phrases that your prospects use and writing quality web pages using those keywords you can get high search engine rankings. You can also get visitors that are interested in your offerings.
But how to make sure that your website found by the right prospects? Know the intention of your target audience when performing an online search and use a keyword research tool to discover the variation of keywords they are typing. Based on your findings choose the right keyword phrases and incorporate them into your web pages.
Researching Keyword Phrases
Start your keyword research using your product or service ideas and your website theme. Here are sources of your keywords:
1. Prospective customers. Make a profile of your ideal customer and include in it questions they are asking and problems they are trying to solve. Find out what keywords they are using on major search engines like Google. Also, visit forums related to your site theme to find jargon your prospects use. Based on your findings create a keyword list.
2. Competitors. Brainstorm more keywords by looking for what terms your competitions are using. Visit one of their web page or more and view their source code. To get more keyphrases use Google Adwords Keyword Tool to discover all the keyword they are using on their website. Add new keywords that suit your website theme into your list.
3. Geographic coverage. If you offer goods or services to local market remember to brainstorm keyword phrases related to your geographic area. However, if your offerings reach different parts of the world consider finding different terms that represent the same good or service.
4. Keyword research tools. Now it’s time to get your keyword research tool. There are lots of keyword research tools or keyword suggestion tools in the market. Try out each free version of these tools. Once you get a feeling about their results choose one paid version to fully brainstorm your keyword list.
Steps to Choosing Keywords
When choosing keywords for your web site content make sure that you concentrate on a particular niche market, a specialized segment of the market. Find a niche market, if you haven’t determined one, and choose the overall theme of your website — how you are approaching your target market.
Analyze and prioritize your keywords based on relevancy and conversion. Discard terms that are not relevant to your website theme. Also, determine the place of the remaining keywords along the buying cycle. A keyword related to a specific product, for example, is more likely to convert into a sale but a more general one is not a buying keyword.
Choosing keywords that are less competitive can help reach reach the top of SERPs more easily. These are keyphrases that have decent amount of searchers per day and that have relatively low competitions. Use them to create your web site pages. Build your website content using these keywords first and high conversion ones later.