Email campaign is sending messages or newsletters to potential or existing customers via email. It is a cost effective marketing tool to help build long-term relationship with subscribers, convert prospects into customers and make immediate sales. In fact, the objective of email marketing is to spark interest, provoke curiosity and generate sales.
Together with your business website email newsletters that you send can tell the world about the products and services you offer. Email marketing campaign makes it possible for you to communicate quickly and easily with your prospects and customers, creating a trust relationship.
Building an Email Marketing List
Before you can do any email marketing campaign you will have to build email lists. A good way to create an email list is to ask current customers and potential customers to register with your mailing list. This provides you with a database of email addresses from existing customers as well as potential customers who have a genuine interest in learning more about what you have to offer.
Once you have an email list you can send emails or newsletters to the members of your email list. No matter what the form you use for sending emails the mailings should contain valuable information for your readers. You can send articles about news or topics which may be of interest to your readers. But most importantly, always remember to persuade your readers to take a specific action such as making a purchase.
Permission-Based Email Campaign
Permission-based email marketing is sending targeted email messages to a list of recipients who gave you the permission to contact them. Creating a permission-based email list should be your goal when collecting your individual prospect’s email address. This email list contains prospects that are really interested in your product or service and serve you as a proof that you are not sending unsolicited email promotions.
People who request to join your email list should confirm their wish. After they sign up, they must click a link sent to their email address to confirm that they were actually the owner of the email address. With the help of email autoresponder software this double confirmation or “opt in” ensures that your subscribers didn’t subscribe by mistake or that someone else did subscribe them to your list.
Email Newsletter Marketing
Email newsletters are the best form of permission-based email campaigns. They add value to your website and make your marketing job easier. An e-newsletter gives visitors another reason to visit. Posting archives of previous mailings give search engines more to index. E-newsletters allow your company to stay in front of your prospects, especially when the time to buy comes.
To help you succeed in putting a permission-based email newsletter into effect follows these steps:
1. Get a system to manage your email subscribers and mailings. This is bulk email management software that will allow you create newsletters, manage subscriptions, and view reporting statistics. You can buy a program and run your campaign yourself, or you can pay an email marketing company to run it for you.
2. Compose the content for your newsletter and make sure you send only a quality relevant content and check the spelling of your message. But if you want to double or triple the number of customers you generate each month with your emails try focusing your email marketing campaign with copy writing techniques.
3. Before you send your e-zine to your email list test it first. Only send once it looks like you expected. At least once a month send your email newsletter to your list. You can send more than one newsletter per month if the information content is time sensitive and relevant to the needs of your subscribers.
Overall, permission-based email campaign using e-newsletters require your work but the reward can be huge. If you know your target audience and carefully choose your email marketing software your email newsletters can increase your sales and also help get your company name out into the minds’ of your prospects.