Email campaign is probably the most popular approach for any businesses to send messages to visitors and customers.
It’s a cost-effective, one-to-many marketing tool that has proven to help you in reaching your target audience. Together with your website the email messages that you send can tell the prospective customers about the products and services you offer.
For potential customers, the objective of your email marketing campaign is to spark interest, provoke curiosity and generate sales. It can help you build relationships with prospects and slowly convert them into customers.
Email campaign also allows you to build long-term relationships with customers, enhancing their trust level in your business and your products.
Those are the many benefits of email marketing. Now, let’s have a look how you can successfully implement it for your own business, starting from the permission-based email concept…
Permission-Based Email List
Permission-based email marketing is the key concept you’ll want to learn before you build an email list and conduct email campaigns.
“Build your email list” are the common advice you often come across online. That advice is a good one. You have to collect your individual prospect’s email address right after you start your business.
But you want to be sure you are building a permission-based email list. Why is that so important?
First, it serves as a proof that you are not sending unsolicited email promotions. You only send email messages to a list of recipients who gave you the permission to contact them.
For that reason, people who request to join your email list should confirm their wish. After they sign up, they must click a link sent to their email address to confirm that they were actually the owner of the email address.
With the help of email autoresponder software this double confirmation or “opt in” ensures that your subscribers didn’t subscribe by mistake or that someone else did subscribe them to your list.
Second, your email list contains prospects that are really interested in your product or service.
You’ll want to create a permission-based email list because the list contains prospects who are responsive to any email messages you send them.
List Building and Email Campaign
Before you can conduct any email marketing campaign you will have to build your email lists first.
There are two major group of email lists: potential buyers and paying customers.
Potential customers are a group of visitors who have a genuine interest in learning more about what you have to offer. And paying customers are the visitors who have bought your products and/or services.
You may have collected customers’ e-mail addresses when selling products or services. But if you’re just starting out you can also ask potential customers to register with your mailing list. This way provides you with database of email addresses from existing customers and potential customers.
Once you have an email list you can send emails or newsletters to the members of your email list. No matter what the form you use for sending emails the mailings should contain valuable information for your readers.
You can send articles about news or topics which may be of interest to your readers. But most importantly, always remember to persuade your readers to take a specific action such as making a purchase.
Newsletter Email Campaign
Email newsletters are the best form of permission-based email campaign. They add value to your website and make your marketing job easier.
Newsletters give visitors another reason to visit. Posting archives of previous mailings give search engines more to index. E-newsletters allow your company to stay in front of your prospects, especially when the time to buy comes.
To help you succeed in putting a permission-based email newsletter into effect follows these steps:
1. Get a system to manage your email subscribers and mailings.
This is bulk email management software that will allow you create newsletters, manage subscriptions, and view reporting statistics. You can buy a program and run your campaign yourself, or you can pay an email marketing company to run it for you.
2. Compose the content for your newsletter.
Make sure you send only a quality relevant content and check the spelling of your message. But if you want to double or triple the number of customers try focusing your email marketing campaign with copy writing techniques.
3. Before you send your email campaign to your list test it first.
Only send once it looks like you expected. At least once a month send your email newsletter to your list.
You can send more than one newsletter per month if the information content is time sensitive and relevant to the needs of your subscribers.
Overall, permission-based email campaign using e-newsletters require your work but the reward can be huge.
If you know your target audience and carefully choose your email marketing software your email newsletters can increase your sales. It also helps get your company name out into the minds’ of your prospects.