Link building campaign is an integral part of internet business marketing. Building a web site is not enough for driving targeted visitors. Search engines consider the popularity of your inbound links as an important factor to determine the rank of your site. To rank among the top ten results of the search engines you have to adopt the right link building strategy.
Other sites link to a web page on your site to help visitors find relevant information. Each link pointing towards the page counts as a vote and its value is dependent on the importance of the page that casts the vote. The votes can help increase your ranking. But the big question is how do you get other sites, especially important sites, to link yours?
Internal and External Links Management
The objective of internal and external link building is to please both visitors and search engines. This means visitors find the information they are looking for and search engine robots find all your links. Here is the link building techniques:
Site map. A great way to help visitors and search engines find all your web pages is to provide a site map. A site map contains the entire links on your site. The links must be text links containing the keywords related to the name of all web pages.
Internal links. Get the pages of your site linked internally with rightly placed internal links. Place links hierarchically, from tier-2 pages to tier-3 pages, and topically, from a page to another relevant page.
External links. Create outbound links to meet the needs of your visitors. Connecting to other web sites that provide complementary information to your site content makes your website user-friendly. However, stress on the quality of the outgoing links rather than the quantity.
Manual Inbound Link Building Campaigns
If you have a new site developing good content should be the first strategy for building one way inbound links. Before you request other sites to link to yours make sure you have above average content. There are many ways to obtain one way links: press releases, social bookmarking and Yahoo Answers. Here are the incoming link building campaigns:
1. Press release. Sending out press releases is a good way to get one-way links. Just write a high quality press release and you’ll get links from your press release service as well as the sites that post your press release. The more thematically similar the publication sites are to yours, the more value the links in the eye of search engines.
2. Social Bookmarking. Use social bookmarking sites to gain automatic inbound links. Just add tags to your listing and you’ll get a link to your site on every single tag page. If you offer valuable content people will bookmark your website. You have a chance to appear on the front page of the sites and receive a large amount of traffic for the effort.
3. Answer Questions on Yahoo. Yahoo Answers is one of the best places for building links and attracting targeted visitors. You can post a question as well as provide answers to questions related to your niche. Simply answers the questions that are more likely asked by your ideal customers and they’ll visit your site looking for more information.
Those are link building campaigns that are worth your efforts. You may also try other methods such as creating a “link to us” page, requesting a link from sites that link to your competitors and many more. Make an experiment with one campaign or two and then create a massive website link building campaign based on what works.